Carpool Matchmaking App Case Study

Timeline

  • November - December 2022 (6 weeks).

My Role

  • This was a group school project with 6 members but, I designed the entire mobile prototype individually.

PROBLEM

Current carpooling apps are unsafe and not trustworthy for students to use. There are no carpooling apps that exist which allow people to form meaningful relationships.

As university students in a carpooling town we realized that there is a lack of reliable transportation methods for people to commute to class. We discussed various solutions on how to eliminate the disconnect and bring people together.

THE SOLUTION

Preference Quiz to match students

Built in Preference Quiz

  • Required step in sign up process

  • Matches people based on similar answers (ie. 92% match)

  • Increases likelihood of connection and engagement

Safety

  • Ability to add multiple emergency contacts

  • Emergency contacts easily accessible in an active trip

  • Drivers license upload required to verify accurate age is entered in sign up

Immersive Home Page

  • Ability to view trips completed and new matches for any month

  • Easily viewable recent trips to re-book

  • Ability to filter search based on different preferences

75% of our interviewees said that they wished there was a way they could connect/reach out to more people in their program to plan rides.

USER INTERVIEWS

We conducted interviews with 8 people in our program to find out more about their experiences with commuting to class and how their daily lives could be enhanced.

RESEARCH QUESTIONS:

  1. How do you get to class?

  2. What is the most difficult part of your commute? What is your favourite part?

  3. Tell me about a time where you wish you connected with a peer.

  4. What would you change about the carpool process?

THE UNIVERSITY STUDENT PERSONA

IMPROVEMENTS

Based on various feedback from peers, I continually iterated and improved my designs over the span of the 4 weeks that I was prototyping for.

Enhancement of Bottom Navigation

  • Based on user feedback, increasing the size of the bottom icons, and adding clearer indication on the current page seemed to be a better fit

  • Allowed for easier visibility

Major Design Improvements

Addition of a Breadcrumb

  • Based on user feedback it was suggested to add a progress bar for users

  • Users felt more informed with this addition

Next

Design system